We are dedicated to giving you the very best of quality and the latest of fashionable models. With a strong focus on materials, details and clients satisfaction. ELSWEFY dream was started as a small page on facebook end of 2009 in Alexandria.

We have then come a long way when we launched our first store in Miami beginning of 2011, followed by opening the 2nd branch in Smouha end of 2018, and last but not least the 3rd branch in San Stefano Mall by mid 2020.


When we first started out, our passion for luxurious watches, eyewear and fashionable brands has affected our company’s vision. Especially for how much time and effort were invested in those highly detailed products in order to achieve excellence.

And so we have come to follow the footprints of those highend brands, in applying quality to every single detail, so we can retain excellence too.

That was eventually reflected on how we carefully picked our locations on the map, and noticably affecting our style and decor.

Our team is equipped with the highest standars of clients care, products knowledge and after sale services.

We proudly serve customers all over Egypt, and we are thrilled that we’re able to turn our passion into reality and share it with you through our shops, social media pages, and our website which is considered as one of the very few first websites exclusively specialized in selling luxurious watches and eyewear products in the Middle East .

We hope you enjoy our products as much as we enjoy offering them to you.